The highest paying types of media buyers are landman, senior buyer, and senior purchasing agent. To summarize, a Media Buyer is a technical role responsible for deploying targeted ad campaigns to the right target audience. Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork. Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. A Facebook media buyer is responsible for deploying ad creative across all Meta advertising channels, including Facebook Ads Platform, Instagram ads, Audience networks, Whats App, FB Messenger, and more.

Media Buyer

For example, media buyers at companies like PepsiCo, Procter & Gamble, and Omnicom frequently gain industry experience before moving up to more senior positions. Expert knowledge of media planning software and data analysis techniques is also a highly desired skill. Media buyers have to collaborate closely with clients to understand their advertising goals and target audiences, as well as with media sales representatives to negotiate rates and secure the best placements. They must also be skilled at using data and analytics tools to track and analyze campaign performance, adjusting strategies as needed to ensure maximum ROI. An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of ₱29,100 based on 7 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of ₱354,000 based on 5 programmer salaries.

• Key industries include Blockchain, Artificial Intelligence, Healthcare, FinTech, Space Technology, Finance, E-commerce, IoT.
• Senior media buyers make the highest salaries, but salaries can vary from $40,000 to $91,000 annually.
• Media buyers must deeply understand different media channels, audiences, and advertising capabilities.
• The salary data reveals that the top-paying countries for a Media Buyers in Europe are Switzerland, Iceland, Luxembourg, with the highest salary reaching $87,230.00 annually in the leading country.
• The role merges professional excellence with practical expertise, providing attractive compensation.
• Based on a standard 40-hour work week, Media Buyers in Vietnam typically earn between $7.36 and $9.95 per hour per hour.

Estimated Take-Home Pay

A media buyer’s role has become increasingly important as social media platforms evolve and the most effective media buying strategies change. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Artificial Intelligence, Gaming Industry, Healthcare, FinTech, Blockchain, E-commerce, IoT, Cybersecurity.

How much does it cost to hire a media buyer?

Purchasing ad space on Pinterest is very similar to other digital media platforms. However, the media strategy and advertising creative must be native to the platform. Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them. A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms).

Time Zones

• In Africa, a total of 54 countries offer employment opportunities for a Media Buyer.
• The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results.
• Alternatively, if you are looking for free or low-cost online media buying education, here is a list of options that will get you on your way to being hired by an agency or brand.
• Similarly, daily campaign results analysis by Nestle’s media buyers ensure that campaigns produce the intended effects, such as increased website traffic or higher sales figures.
• Below is a detailed comparison of monthly and annual salaries for Media Buyers across different countries in Africa.
• Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Malaysia ($28,500).

Hiring the right media buyer can profoundly affect your business growth; here are the key steps to making sure you hire a good media buyer. All media campaigns purchased from Meta are deployed through their platform known as the “Meta Ads Manager,” formerly Facebook ads manager. Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Saudi Arabia ($41,625). Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Malaysia ($28,500). Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Vietnam ($18,000).

Alternatively, if you are looking for free or low-cost online media buying education, here is a list of options that will get you on your way to being hired by an agency or brand. When looking at a brand’s paid digital channels, Google ads have always had a giant slice of the pie with massive advertising inventory. The Google ads ecosystem, often known as “Ad Words,” includes traditional display and banner ads and search advertising, and you can even run YouTube ads from their platform. In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign.

The second and third top-paying countries offer $55,000.00 and $49,500.00, respectively. On the other end of the spectrum, Guatemala has the lowest salary for a Media Buyer, offering around $4,493.50 annually. In North America, a total of 27 countries offer employment opportunities for a Media Buyer. The salary ranges for this position vary significantly across the region, with the highest salaries found in countries like Bermuda, United States, Cayman Islands. Below is a detailed comparison of monthly and annual salaries for Media Buyers across different countries in North America.

• Before you start throwing money at these platforms, a seasoned media buyer will want to understand the campaign’s objective, set achievable KPIs, and understand the budget they are trying to deploy.
• Candidates can expect supportive conditions for career development and skill enhancement.
• A Media Buyer is responsible for purchasing advertising space and managing media campaigns across various platforms.
• Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Egypt ($16,125).
• Finding the ideal candidate to join your marketing team can often be difficult because the skill can lead to better-than-average freelance income on platforms like Upwork.
• First and foremost, it offers a dynamic and exciting career in the fast-paced world of advertising and marketing.
• With a highly active user base, Snapchat ads can be a great way to build awareness for your brand.

Media Buyer roles in UAE provides exciting professional possibilities in UAE. CityJobs helps Media Buyers connect with employers, offering a streamlined way to explore local career growth opportunities and job openings. Successful media buyers at corporations like Coca-Cola, Nestle, and PepsiCo possess these abilities and use them on a regular basis to make business-growth-promoting choices. Additionally, media buyers who work for agencies may be required to attend client meetings or events outside of normal business hours. The ultimate goal of a media buyer is to create effective, cost-effective campaigns that reach the right audiences and drive business results. The highest-paying cities for media buyers are Burlington, VT, Boston, MA, and Seattle, WA.

Work experience

Based on a standard 40-hour work week, Media Buyers in Saudi Arabia typically earn between $17.01 and $23.01 per hour per hour. Rates may vary depending on location, experience level, and specific employer. Entry-level positions (Junior Level) start at $24,975 – $33,300, while experienced professionals (Senior Level) can earn up to $49,950 – $74,925. Based on a standard 40-hour work week, Media Buyers in Malaysia typically earn between $11.65 and $15.76 per hour per hour.

They also need to consider factors such as seasonality, availability, frequency, reach, and cost per thousand impressions (CPM). In today’s digital marketing climate, media buyers are in high demand, so you must write a rock-star-level job description to attach a-players to your organization. Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them.

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Responsible media buying means understanding the impact of ads not just on potential customers but on society at large, ensuring that advertising practices promote inclusivity and sustainability. As the digital world becomes more complex, these skills are not just beneficial, but essential for media buyers aiming to lead their organizations to new heights of digital marketing success. As we progress through 2024, the skills required of leading media buyers have broadened significantly.

• For late career media buyer jobs with 8+ years managing significant budgets/campaigns, and mentoring junior team members, salaries can reach well above $100,000 – with some making $150,000+.
• It’s your key to creating pixel-perfect job listings or polishing your resume to shine.
• However, the high numbers of people getting into this field will mean stiff competition and limited roles.
• The salary for a media buyer varies depending on their degree of experience, where they live, and the size of the business they work for.
• You will report directly to the Director of Media and work closely with our Media Coordinators, Digital Marketing, and Creative teams.
• Additionally, unlike some marketing roles, media planning is often directly correlated to a company’s revenue, meaning your job will most likely be safe during an economic downturn.

Account Manager, TikTok Shop Ads SMB EMEA

The negotiation includes securing prices, contract terms, and delivery schedules while ensuring cost-effectiveness. It also highlights the major requirements that you may be asked to meet to be hired for the media buyer role by most recruiters/employers. An online communications program designed for students who want real-world skills for a variety of industries. Marketing Full stack developer skills is a creative and exciting field—and one where an undergraduate degree will open better opportunities.

000+ Media Buyer Jobs in Canada

We value our readers’ insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance. As media landscape continues to evolve, the need for professionals who can skillfully negotiate, purchase and monitor advertising space on behalf of their clients grows significantly. Media buyers should know these terms in order to successfully plan, bargain, and assess the success of their advertising campaigns.

Key Account Manager – Modern Trade

• Qualifications for a job description may include education, certification, and experience.
• The modern media buying climate is heavily weighted toward companies buying ad space on primary social channels like Facebook Ads Platform.
• With granular audience segmentation capabilities across one of the world’s highest engagement platforms, Facebook Ads are ideal for boosting brand awareness and sales through social targeting.
• These technologies have transformed media buying from a guessing game into a precision investment.
• For example, media buyers at companies like PepsiCo, Procter & Gamble, and Omnicom frequently gain industry experience before moving up to more senior positions.

We are seeking a skilled media buyer to source and purchase a variety of advertising space for our clients. Often confused with media buyers, a Social Media Manager manages an organization’s organic  presence and engages with its audience on social media accounts like Facebook, Twitter, Instagram, and LinkedIn. They create and curate content, monitor and respond to comments and messages, run social media advertising campaigns, and track metrics to measure the effectiveness of their efforts.